Why it’s important
Social media is word-of-mouth for the 21st century.
In today’s times, social networking is the most popular online activity. Because of this popularity, a business can reach an exponentially larger audience than traditional advertising methods without additional costs or employees.
It helps find new customers and expand a brand’s audience. It allows customers to talk about and share their experience, creating new brand advocates.
Through one-on-one conversations, they can make their customers an integral part of their brand, helping to create a community around a brand.
Having a social media presence legitimizes a brand. It increases brand awareness, and can help increase website traffic and search ranking.
Facebook and Twitter are the most popular social media avenues, but aren’t the only options. YouTube, LinkedIn, Instagram, and Google+ are some of the other popular choices for businesses.
A business must pick which ones are the best choices, depending on what kind of content they will be publishing, and the audience they want to reach.
With this in mind, social media can be a double-edged sword. A business shouldn’t have a social media profile just to have one. If they have a social media page, but they don’t ever update it or it has outdated information, it can send a very negative message to their potential customers.
It is crucial to have a comprehensive social media strategy for a business. Just having a strategy isn’t enough though, as they have to follow through with the plan to get the desired results.
What we can do for your business
We offer a Social Media Strategy Analysis & Consultation to examine and study your current social media strategy and profiles and steps we can take to improve upon it. We will also examine and consider other social media options that aren’t currently set up.
- A visit to your business for a consultation, discussion, and an outlining of goals for a social media strategy.
- An analysis of your competition’s social media strategies and current social media trends in your industry.
- Based on what we learn, we’ll determine an effective social media strategy for your business.
- Using this strategy, we’ll set up and verify social media profiles that we choose for your business and give you a blueprint for using your profiles effectively.
Ready to get started?
Does your business have a clear, concise, and comprehensive social media strategy in place?
Let’s make your brand social to find new customers, create new brand advocates, and expand your audience!
Click on the link below to request a free, no-obligation, social media strategy analysis and estimate!