The Republican Nonpareil

Newspaper – Central City, Nebraska

Client Overview

The Republican Nonpareil is a newspaper publisher covering the latest and breaking news for Central City, Nebraska and surrounding areas.

The Challenge

The newspaper needed a new website that was current with today’s standards in web design.

The new website needed to be built around their existing brand identity, on a content management system, have the capabilities for membership and online payments, and be able to house a large amount of archived media.

 

Existing Brand Identity

The newspaper’s existing brand identity consists of the word-mark “The Central City Republican Nonpareil.”

It features the color scheme of black, blue, and red and evokes a professional, friendly, reliable tone.

BrandIdentity-RepublicanNonpareil

Website

The website is built on a responsive framework with a content management system (WordPress), allowing for client login and do-it-yourself content changes.

The design uses a color scheme of black, blue, and red to emulate the tone of the existing brand identity. The design strives to mimic a newspaper layout, with the most important stories at the top, with other stories flowing down into appropriate categories.

The layout showcases a front-page slideshow showing the most important stories front-and-center. The stories are organized into appropriate categories to keep everything in order and easy to navigate.

Features of the website include paid membership capabilities for premium content, social media integration, photo galleries, and audio & video implementation.

The Republican Nonpareil