The Nebraska Recreation & Parks Association (NeRPA) was founded in 1961. It is an affiliate member of the National Recreation and Parks Association.
It is a state wide organization devoted to recreation, therapeutic recreation, and park professionals. Through educational opportunities, certification, discussion, and publication of current trends and issues, NeRPA assists in professional development and growth.
NeRPA aimed to improve their existing brand identity with a new logo design that was both memorable and featured aspects of what the association was all about.
They needed a new website featuring the new brand identity. It needed to include the unique benefits of joining the association, as well as the capability to sign-up for membership online. They needed it to be built on a content management system allowing for updates, online forms, and payment processing.
New Brand Identity
The new brand identity consists of children playing under a cottonwood tree, the state tree of Nebraska, with a dark-blue monochromatic color scheme.
The symbolism of the children playing is meant to evoke a sense of fun, energy, and the tree is meant to symbolize establishment. It aims to ensure every person who sees the logo, gets an idea of who the association is, and what they do.
The website is built on a static framework with a content management system (WordPress), allowing for client login and do-it-yourself content changes.
The design builds from elements of the new brand identity featuring a dark-blue color scheme to evoke an overall fun, energetic, and professional tone.
The layout showcases the new brand identity first and foremost. It utilizes a nested navigation system and positions content to flow optimally down the page for a user-friendly experience.
It features the unique benefits of joining the association, an event calendar, recent news blog, online forms, photo galleries, slideshows, and the ability to sign-up and pay for membership to NeRPA on the website.