Motorsport Park Hastings (MPH) is a racetrack/club located in Hastings, Nebraska.
MPH is the midwest’s premier road course found deep in American’s heartland.
Founded in 2006 by local racing enthusiasts, it has hosted thousands of visitors through its gates. MPH is a 2.14 mile road course that attracts drivers of all skill levels. With a first class course and exceptional hospitality you won’t forget your trip to our track.
Their board consists of car enthusiasts from across the Midwest who’s main priority is to provide an exceptional, one of a kind experience for all drivers, riders and spectators.
MPH has a broad and diverse client base but they feel they needed a new website that was current with today’s standards in web design.
They needed us to build a site that highlighted the unique features of the MPH, presented vital information about the track and events, and had a user-friendly layout.
Existing Brand Identity
The existing brand identity consists of the word-mark “MPH.” It features a black, white, & Red color scheme evoking a sense of sleekness, speed, and energy.
It also consists of a racing checkered pattern implemented into the letter “M” and a red “swoosh” wrapping the width of the logo, tying all the elements together.
The website is built on a responsive framework with a content management system (WordPress), allowing for client login and do-it-yourself content changes.
The design builds off of elements of their existing brand identity which emphasized a black, white, and red color scheme with a sense of sleekness, speed, and energy.
The layout showcases video headers to show various aspects of the experience of being at MPH. It utilizes an intuitive nested navigation system and positions important content in the optimal zone for a user-friendly experience.
We separated 1 brand message into 3 to help visitors distinguish the different options and experiences available at the track. They are Race MPH, Visit MPH, & Invest MPH.
The website features information about the track, the history of the track, various events information, membership information and rental information, and an event calendar/newsletter so members can keep up with the latest information from the track.